Visibility is power - Artist Branding in the Classical Music Ecosystem
Content:
Drawing on years of experience in artist brand development, this workshop offers practical guidance on how to strategically shape and communicate your artistic identity through video, photography, website design, and social media strategies.
We begin by introducing the ecosystem of an artist career — understanding how institutions, agencies, media, and audiences interact — and highlight the importance of being well-prepared when approaching key industry players.
"Being prepared" means achieving a professional and coherent visual and communicative presence. To reach this level, we guide participants through the essential steps of the branding process:
- Positioning: Defining your artistic identity and values to stand out in a competitive field.
- Promotion: Translating these values into a compelling narrative across digital platforms.
- Indoctrination: Building recognition through consistent messaging and high-quality media content.
- Conversion: Turning strong branding into increased visibility, credibility, and performance opportunities.
This hands-on workshop is ideal for emerging artists who want to take control of their career narrative and present themselves with clarity, authenticity, and impact.
Goals or target gropu: music students
Teacher: Krystian Nowakowski
Appilication until: 18.11.2025 via: career@moz.ac.at
